Use of AI generative voice-over to create an animated Story-Board. A good way to lock the animation time and rythme with the client.
EFS - Challenge#2 "Peur de l'aiguille"
Blood Donation Campaign — EFS (Établissement Français du Sang) Complete creative direction and animation for the French National Blood Service's awareness campaign. From initial script to final delivery, I developed a full visual universe including original character design, atmospheric illustration work, and fluid motion design. The project required crafting relatable, diverse characters that would resonate with potential donors while maintaining an approachable, reassuring tone around blood donation. Each illustration was designed to work seamlessly in motion, creating an engaging narrative that demystifies the donation process and encourages civic participation. Role: Art Direction, Character Design, Illustration, Motion Design